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  • Make a big toy retail market in China

    Time: 2016/1/20 14:10:31

  • Nearly January 2001 toy big retail market in China a few years, each big market of toy sales business area of the indentation is smaller, some stores simply cancelled this kind of product management. Contrary to some bar opening Angle of toys, but it attracts a lot of repeat customers; The rent is expensive international trade corporation "head" toy shop, the business is thriving; Beijing leyou reaches the kang science and technology co., LTD., also chose has been seen as pediatrician toys for the ticket, as the focal point of electronic commerce, to open up its become the national large-scale circulation of teenage children supplies network service enterprise first channel.

     

    This at least shows us: toys market does not seem to be shrinking, we need to think about is how to use the new technique found that demand, comply with the requirements, the achievements in the market.

     

    Toys are "small" product, but the huge consumer groups and potential consumer demand, the innovation of management through retailers, can create a new economy era toy sales market.

     

    A combination, update, classification, refine the target market, improve the ability of retail for the product to create any enterprise's innovation activities include two aspects: product innovation and service innovation. Retail product creation ability more is: according to customer needs and through the concentration, classification, composition, display, service and other means to optimize the manufacturer's product integration, to make it more close to customers, to complete the product value appreciation in the field of circulation. This is in an increasingly mature in the buyer's market, retail and consumer life together must have the independent ability to integrate product value.

     

    1, the classification of the product portfolio innovation, improve product commercialization ability widely, diverse retail benchmark classification of goods on display, should be the customer need to change, the evolution of the customer desire. Retail through deep understanding of life, to customers for goods line decomposition and composition; Will have a relationship with each other, the different function of the goods shall be classified combination, match consumers' purchasing motivation, highlight the consumption characteristics of commodities in the current market, in the existing market set up a new unique market. Though this process does not change the product of the physical form, but effectively improved the ability of the commercialization of the products, make the products value maximization. This is retail re-creation of product, is the extension of commodity production in the field of circulation. In foreign countries, some of the biggest toy shop, no longer pay attention to the physical property of commodity, but rather of perceptual base to build stores, to life as a benchmark for classification of goods across the fields displayed commodity composition, put forward the combined function of meeting customer needs, fully embodies the retail of products painted nsa capital economic magazine female creation ability.

     

    Most shops in China, according to the design of the product mostly principle and the main material for reference, such as electric toys, toys, plush toys, plastic toys, like thousands of decades does not change. This classification method ignores the change of market environment, consumer demand, consumer crowd, the concept of products, selling point demands is not strong, is not conducive to the new product information and trends of passed quickly, is not conducive to customers quickly select the target goods. Abroad already did not use the single classification method, but with the applicable objects, the purchase of products USES to classify and clearly marked points: (1) according to the age of the shop: such as 0, 5 years old, 5 to 10 years, 20-100 - year - old or baby toys, children's toys, toys, adult toys, silver toys. (2) according to purchase use points: gifts toys, recreational toys, toys, decorative collection toys, educational toys, etc. (3) by way of playing points: many toy, a toy, assembled toys, model toys, sports toys, etc. These creative concept and the guidance of the commodity classification, highlight the personal characteristics of the product, make consumer potential demand explicit, as a new consumption trend and highlight in the toy market, vigorously promote the new consumer market gradually formed; Also broke through the limitation of the concept of traditional toys, children education products, popular science, entertainment products will absorb into the store, have greatly enriched the toy category, meet the needs of the growing consumer groups. This combination innovation, make limited resources value to wider, two-way drive demand and retail sales growth.

     

    2, refined, target customers, expanding consumer groups with the change of the people consumption way and living idea, toys have escaped with only people fully era "pediatrics" characteristics of the company, by the simple function of parenting to recreational, educational, decoration, entertainment transformation, become a material carrier of health, fashion a new life, reflecting the different consumers' taste, taste and cultural accomplishment. In fact, although the service object is children toy market, but many adults have joined the toys.

     

    Some adults on remote control cars, cars, planes, tanks and other fashion toys and abundant, toy car heats at the mall, the total adult and children together with music and toys, puzzle as interior decoration. To adult toys, on the one hand, a child, on the other hand also shows that people in survival pressure in the realistic society, desire a psychological compensation, hope in the toy world with joy. In the United States has 40% of toys is designed for adults.

     

    In addition to adult, big, middle school students has become a main toy market to buy, electronic pets, once all the rage is popular in the large and middle school students first, and then the whole market sales; The yo-yo now popular ", "" cool mouse block", game consoles, pads, etc., especially for young and old, especially for young people.

     

    As the miniaturization of the family, parents, the old man to play with children, who are the norm. As a result, many toys, adult toys will drive the toy industry to develop new goals, bring new customers for the toy market. How to grab it is show consumer groups, to know that the customer wishes, try to update to the current classification of toy sales mix, refined goods orientation, new market subject; Find blind spot market, trend and guide the trend, improve the ability of the commercialization of the products - is not only a producer, should also be retailers attaches great importance to the problem.

     

    Second, the integration of advanced forms, strengthen service function, improve the ability of create retail market is the enterprise of retailing forms for consumers to purchase motives combination made "products to meet consumers' structural form and technical types, according to purchasing motivation is retail and categories will be the result of market segmentation. The creation of the forms and flexible application, is the embodiment of the retailing market creation ability. Consumer lifestyle and the change of the concept, the marketing for new ideas and new retail formats created a space to grow up.

     

    1, integration of advanced forms, change the traditional marketing way international toy association 1998 data show that in Europe, toy stores, supermarkets and department stores account for 23% of the total sales of toys, 19% and 6% in our country, most of toy sales is done by the department stores, wholesale market began to have a small number of sales over the last two years. Forms of oneness, making the toy sales can't satisfy the customer well understanding of product and requirements.

     

    As the change of consumer lifestyle, family increasingly miniaturization, aging, increase of lone noble, leisure time increasing, people demand for leisure way varied also, more and more families and adults with the "play" team, holiday economy, entertainment is small. Hong Kong trade development council survey: China is expected to become the biggest toy retail market after the United States and Europe. Retail must have a keen market sense, therefore, find themselves with the forms create function, according to consumer lifestyle, consumer awareness, change the way of shopping, with a new technique to provide toys products; Will be closely integrated with our country market of foreign advanced forms, change the traditional sales mode, create a toy sales of chain stores, specialty stores, ZuMai stores, online stores, toy classrooms, forms and formats composite industry international stores, etc.; The diversity of setting up a good contact with customers contact, maximize the corresponding mass consumer market and the change of the structure; In lowering the cost of consumers shopping at the same time, to satisfy consumer's need for shopping convenience, selectivity, culture, make the toy market docking with the holiday economy, entertainment closely; Make the new forms of fusion and use, made a big toy sales market.

     

    2, innovative services, to foster the outstanding characteristic of consumer market of the new economic era is the product economy to service economy, better meet the personalized needs of consumers. This requests us to get rid of the products as the center of the traditional service pattern, cultivating "people-oriented", to consumer demand as the center of the service system, through the service to create the market, cultivate the market.

     

    At present, the products sales and service are mostly exist only in the sales process, after-sales service, such as playing method, product maintenance, cleaning, troubleshooting and customers in the process of playing with can't meet the demand, etc. Both locations, and can play to facilitate consumer less place to communicate with one another. Toys in the classroom is a good way to solve these problems.In the toy in the classroom, the pleasure of his family, mutual learning simple toys such as pottery making, produce shuttlecock, sand table, models; Organizations such as games, racing and other small competition; Irregular seminar held, creative toy design competition, homemade toy communication, etc. This is actually the retailers in lead customers to deepen the toy games, entertainment and educational functions, to meet the demand of people for a variety of leisure and improve people's cognition of the value of toys, and help customers familiar with the product performance, product maintenance knowledge, expand and cultivate consumer groups, especially the adult consumption group, for the tension, busy modern people, provide a more relaxed place, promote the emotional communication between people, to establish the relationship between the buyer and the seller together with rich consumer society. This kind of services that the enterprise sales process coherent, more humane. Not only that, the enterprise can also make full use of the convenience of electronic commerce, make these services in the form of chaining, network extends into the community, the convenience of our customers for service at any time and not limited by place and operating time. These highly personal services make the enterprise has a unique emotional appeal to customers. If careful operation, can form the enterprise original service brand, and thus to derive a new market space. It is brought by the enterprise benefit and customer satisfaction and loyalty of mutual promotion, make retail cultivation and breeding of the market capacity for service deepening constantly hills per ha.

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Yongjia Qiaoxia Wandeli Amusement Equipment Factory
Address: town, yongjia county, wenzhou city, zhejiang
province bridge on mei openmindedness village industrial
zone no. 68
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